okjedi

Breathtaking

Is anyone else ready to see a few new adjectives in the world of tech and design? Apple reminded us of the word ‘breathtaking’ and now it seems that every new application, web interface or geek-magnet product or service has the word breathtaking in its description or review.

Enough already! Why not come up with a new word or phrase? There are lots of viable options if you dig deep into your creativity and thesaurus. So in closing, if you’re a copywriter, I implore you, for the love of all that is descriptive, find another word besides breathtaking! It would truly be a breath of fresh air. -P.S. This also goes for all derivatives of the word like breathtakingly, etc.
Thank you!